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The Hire Consultant
The Hire Consultant
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The Hire Consultant
The Hire Consultant
Home
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Mark Whiteman 10/11/2026 Mark Whiteman 10/11/2026

Go-Live Is Just the Start: Your First 30 Days With New Rental Software

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Mark Whiteman 30/09/2026 Mark Whiteman 30/09/2026

What I Look for in the First Two Hours Inside a Hire Business

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Mark Whiteman 11/09/2026 Mark Whiteman 11/09/2026

What Makes a Great Hire Controller?

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Mark Whiteman 05/09/2026 Mark Whiteman 05/09/2026

Your Rental Software Isn’t Always the Problem

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Mark Whiteman 31/08/2026 Mark Whiteman 31/08/2026

Choosing the Right Rental Management System: It’s About More Than Software

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Mark Whiteman 19/08/2026 Mark Whiteman 19/08/2026

More Than Hire: The Cowleys Difference

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Mark Whiteman 14/08/2026 Mark Whiteman 14/08/2026

More Than Software: Life as a Point of Rental Trainer

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Mark Whiteman 08/08/2026 Mark Whiteman 08/08/2026

Point of Rental: More Than Just Another Software Company

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Mark Whiteman 06/08/2026 Mark Whiteman 06/08/2026

How it began

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Disclaimer
The views, opinions, and insights shared on this website are entirely my own and are based on my personal experience within the equipment hire industry.
The content published here is provided for general information and discussion purposes only. It does not represent the views, opinions, policies, or official position of any past or present employer, customer, partner, or other organisation with which I am or have been associated.
Any customer stories, examples, or case studies are shared with permission where appropriate or have been anonymised to protect confidentiality.
While I aim to ensure the information provided is accurate and up to date, I make no guarantees regarding its completeness or suitability for any particular purpose. Readers should always consider their own circumstances before relying on any information published on this site.